According to a recent study by NITI Aayog, over 600 million Indians face acute water shortages. In 2019, only 3.29 crore out of 19 crore rural households had access to tap water, and women walked long distances to get water. Access to sufficient clean drinking water is still a significant issue in many parts of the country, and adoption of effective solutions at scale has not happened due to multiple factors (especially in rural areas). To address critical water challenges, the Jal Jeevan Mission (JJM) was started by the Ministry of Jal Shakti on August 15, 2019, to provide safe and adequate drinking water through individual household tap connections by 2024 to all households in rural India. Complementing the efforts of JJM, The/Nudge Prize-Ashirvad Water Challenge with a prize purse of INR 2.5 crores, invites innovators to create solutions that will ensure clean drinking water for all Indians by 2024.

The/Nudge Forum exists to accelerate India’s development journey by bringing all stakeholders together for collective thought and action, towards large-scale social change.

A majority of rural and tribal women contribute to India’s economy through land-based livelihoods including agriculture, forestry, fisheries and pastoralism, yet, they constitute barely 14% of the country’s landowners, and rarely have control over the land they work on. Women, when they are landowners, are more economically independent, physically safe, and their families have improved nutrition and health outcomes. The unequal playing field of access to land for rural and tribal women is exacerbated by the Covid-19 pandemic. Evidence from previous disease outbreaks suggests that when the male head of family passes away, widows are susceptible to land-grabbing by male relatives during property division. As guardians of household food security, when food is scarce, women and girls may decrease their caloric intake in the favor of male family members. As the pandemic progresses, there is an urgent need to empower rural and tribal women, and enhance their social protections and welfare through secure rights to land.

The video was designed for The/Nudge for their Indian Administrative Fellowship program. It depicts the selected fellow designates for the cohort KA/21.

The video was designed during the application phase for the The/Nudge Indian Administrative Fellowship (IAF). IAF is an 18-month program for high achievers from diverse sectors to impact millions of lives by extending the reach and efficiency of large scale government programs under the guidance of visionary civil servants.

The promo video was designed for The/Nudge for its global broadcasting. The/Nudge Foundation is a collective of some of India’s brightest entrepreneurs, leaders and change-makers, tackling the greatest human development challenge of our times - poverty.

This video was designed for Cisco Agri Challenge in its application phase. Cisco Agri Challenge calls for solutions that ‘enhance profitability of small scale farmers’. Solutions with 10 million potential, that deliver positive economic, social and environmental value will compete for an INR 2 Cr prize purse. over the next year, an ecosystem of producers, experts, investors, enablers and supporters will come together to accelerate your learning, and to help you refine your solution. all high potential ideas will get stage-appropriate support to be implemented on ground and the most promising solution will win an INR 1 Cr grant.